The Client:

Primary Goals:

• Draw more advertisers into the publication and to SBM events.
• Increase attendance at SBM events, including the St. Louis Small Business Expo.
• Expand SBM’s content offering to strengthen the bond with readers.

The Solution:

A do-it-yourself program that includes:

• Segmented, targeted announcements to prospective advertisers.  
• Event announcements to increase participation and attendance.
• Calls for submissions and nominations to increase interaction with readers and improve the newspaper’s content.

The Results:

Success. MarketVolt emails have helped SBM attract more advertising with less effort. SBM events are booming. And readers are responding positively to the emails they receive.

“Marketvolt has helped us stay connected with our readers and our advertisers. Thanks to MarketVolt, we know who’s interested in certain products we deliver. Before, we would send out mass emails, and we were never sure who was interested in what we were sending out. Now we know. SO we can compartmentalize those folks. We know who’s interested in advertising, who’s interested in our trade shows, who needs help with certain story ideas. It’s really been beneficial to us. Also, it’s seamless for us. It really helps us focus on our core business. ”

- Ron Ameln, Publisher

Primary Goals:

• Measure customer satisfaction at various locations to improve service.
• Increase sales through improved client retention and new accounts at all locations.
• Generate referrals.

The Solution:

A do-it-yourself program that includes a monthly customer newsletter, surveys, and targeted emails with follow-ups. The newsletter offers tips and other valuable information to readers. The survey allows Kennelwood to track satisfaction and discover opportunities for improvement at each location. And the data Kennelwood collects (from click-throughs on the email and survey responses) identifies people interested in particular products or services. Kennelwood sends targeted emails with coupons from MarketVolt’s built-in coupon engine to email recipients who show interest through clicks or survey responses. 

The Results:

Mission accomplished. Kennelwood’s customers are more engaged. Personnel are more accountable, and service has improved. Referrals have increased. And those responsible for managing the program are happy…

Marketvolt has provided us with information we otherwise would not have. Between capturing client information via the surveys and capturing the interest levels on certain topics in our newsletter which allows us to target mailings accordingly Marketvolt has been invaluable to our Marketing efforts. I would highly recommend Marketvolt. I have personally used Marketvolt for just over six years and have found it extremely user friendly and invaluably useful for various Marketing efforts. Marketvolt is an affordable way to get your message out there. I also would like to mention that Marketvolt does a great job in creating new ways to reach customers, capture information, and they stay on the cutting edge of Email Marketing.

- Sarah Drew, Marketing Manager